Amplification of activations through digital media is critical to gaining greater reach, impact and ROI. However even more important is garnering positive user generated content which has higher credibility.
We conceptualise and produce activations with this is mind. Our Kampus Sutra university activation trended for the week in which it was held with students showing off their “position” on safe sex at our photosets and then sending these out into social media. Our CONNECT-ED Buddy online guidance counsellor platform receives more than 36 000 new questions a year. Our social media photo machines encourage our audiences to # in order to get a free photo print.
Overall a leading question in designing digital activations is “is this idea strong, simple and engaging enough for people to want to share it immediately?”
We have mastered this art.