Corporate social responsibility (CSR) has become an important marketing tool all over the world. Referred to as “grassroots marketing”, “driving brands with purpose”, “cause-related marketing” or “purpose driven marketing”, there are many names for one common idea; Marketing that has a positive social impact and growing brand health through sustainability.
Triple Eight is the leading expert in Southern Africa on campaigns that link brands to strong social causes to win over consumers and communities by doing good and making a difference. Customers will naturally gravitate towards brands they feel are doing their part for the environment. At Triple Eight, our CSR motto has always been: People. Planet. Profit. Not only is CSR good business sense, but it also provides value to the environment and to the people who use your products.
Triple Eight specializes in creating Proprietary Corporate Social Responsibility programmes for organisations and companies. Our business savvy clients want programmes that strongly reflect what they stand for, align with their purpose and positively impact their brand equity and sales.
We have created some of the largest and most recognized CSI campaigns in South Africa. With a full time team of social workers, nurses, educators, behavior change experts and marketing professionals we ensure project execution and reporting excellence.
Triple Eight has a strong focus on empowering women and young girls. Our business helps uplift women in 3 key ways:
We also provide a bursary to a high school girl child each year, as well as supporting our in-house girl mentorship programme.