This ground-breaking concept and world first developed by Triple 8 gave families the opportunity to step into a recording studio and narrate one of the cherished homegrown stories from the Cadbury library. After recording, participants received a personalized voice note featuring their storytelling session, a copy of the homegrown storybook that they read, and an 80g Cadbury chocolate. This recording could then be shared with family members, enabling them to experience the magic of storytelling even when physically apart.

RESULTS:

• Reach KPI was exceeded by 178%,
• Reach of 1,840,287.
• 12,527 storybooks recorded