Triple 8 managed the launch of the Coke studio across PR and event platforms. This created an opportunity for the Coke brand to create massive buzz, engagement, and magic around Coke and Music+ Entertainment, bring people together, and get the media, influencers, and teens talking about Coca-Cola.
RESULTS
- Total AVE: R2.2m
- Reach: 300m+
- Total clippings: 110