Creative concepts require a special kind of mind. The concept should be disruptive to audiences, compelling enough for consumers to stop and take note and lead them to admire the beauty and intelligence of great design. But if that’s where it ends, then the concept is nothing more than wasted art. Brands need concepts and design that result in sales. And that’s where Triple Eight runs ahead to the finish line. We have developed some of the most memorable and sales- impactful campaigns in Southern Africa that have wowed audiences, stopped them in their tracks and lead to meaningful brand engagements and sales.