South Africa has amongst the highest rates of teenage pregnancy and HIV in the world. Condoms are still the safest & most cost-effective intervention
for sexually active youth to prevent HIV, STIs and unplanned pregnancy.
Triple Eight fostered a partnership with the Department of Basic Education to help support this cause through improved sexuality health education in schools.
We developed a youthful, fresh, interactive approach to sex-ed, with innovative engaging platforms, using the dreams and aspirations of the future of teenagers to motivate behaviour change.
Three independent evaluations of CONNECT-ED have shown a 49% increase in sexual health knowledge and a 55% reduction in teen pregnancies at high schools that participated over a 3-5 year period.
Over the past 10 years, CONNECT-ED has reached over 3000 high schools, 5 million high school learners and over 13 000 educators.
CORP COMMS & PR, DIGITAL & EMERGING TECH, PARTNERSHIPS & IMPACT
Tel: (+27) 11 463 0888
Email: info@tripleeight.co.za
Address: 50 Old Kilcullen Road,
Bryanston, 2191
Johannesburg,
South Africa
At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.