Education

Objective:
Connect-ED is the Durex CSI and point of market entry program and one of the largest private sexual health education programs in South Africa. Connect-ED is and is an innovative high school program designed to educate students about relationships, sexual health, abstinence and condom use.

Execution:
Created a school theatre show, movie and Connect-ED Buddy.
Launched in 2012.
Integrated Schools Health Program endorsement & partnership programme of DoH and DoBE

Impact:
• 1 million high school learners enrolled at over 1000 schools, and 6 million people reached in total
• Ongoing engagement with 300 000 learners on Connect-ED Buddy
• 99.8% positive feedback from schools
• Applauded at the International Aids Conference 2013
• Winner of the Student Village Award for most memorable National Campaign 2014
• Winner of the USAID AfriComNet Award for Excellence in Health Communication in Africa 2015
• Showcased at the SA Aids Conference 2015
• Showcased at the Business Women’s Conference SA
• Durex South Africa Global Award for CSI and named lead country
• Official school’s program model for Durex globally
• 95% increase in sales from the student market in areas reached

Category

CSR

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Tel: (+27) 11 463 0888

Email: info@tripleeight.co.za

Address: 50 Old Kilcullen Road,
Bryanston, 2191
Johannesburg,
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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