We developed a campaign to align with the new Halls purpose and new Halls brand plan for 2021 with specific focus on Arts & Design Passion Points. The focus was solely on Consumer Activations in Traditional Trade (TT) and to reach
25 000 people through sampling.

We developed a Kasi consumer TT activation for the Halls ‘Breathe for It’ campaign. Our interactive activation invited visitors to Breathe for their Passion, win instant prizes and stand a chance to gain R50,000 in funding for their
passion project.

To enter the competition, consumers wrote their passions and reason to breathe down on a piece of paper and attached it to the interactive Halls wall.

This campaign was executed during the COVID-19 pandemic, and we enforced various measures to ensure safety for the customers and brand ambassadors. Safety measures included social distancing markers, wearing masks and sanitising.




Tel: (+27) 11 463 0888

Email: info@tripleeight.co.za

Address: 50 Old Kilcullen Road,
Bryanston, 2191
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

Make Contact Now