We developed a campaign to align with the new Halls purpose and new Halls brand plan for 2021 with specific focus on Arts & Design Passion Points. The focus was solely on Consumer Activations in Traditional Trade (TT) and to reach
25 000 people through sampling.

We developed a Kasi consumer TT activation for the Halls ‘Breathe for It’ campaign. Our interactive activation invited visitors to Breathe for their Passion, win instant prizes and stand a chance to gain R50,000 in funding for their
passion project.

To enter the competition, consumers wrote their passions and reason to breathe down on a piece of paper and attached it to the interactive Halls wall.

This campaign was executed during the COVID-19 pandemic, and we enforced various measures to ensure safety for the customers and brand ambassadors. Safety measures included social distancing markers, wearing masks and sanitising.