Hellmann’s Mayonnaise, an established brand, approached us to create a young, fun and vibrant campaign to launch 3 new flavours in the South African Market.

We took the brand into an exciting progressive territory that tapped into our insights on personalisation. Shoppers were able to design their very own customised craft paper sandwich and burger wrappers in-stores and delivered to them in under a minute.

This campaign became a rage amongst mums, who added personalised heartfelt daily messages to their children for more exciting lunchbox reveals.

The campaign was extremely successful and impactful. Shoppers were drawn to our beautiful activation sets. They enjoyed the tasting experience of the premium brand. The activation achieved a 17% conversion rate instore.




Tel: (+27) 11 463 0888

Email: info@tripleeight.co.za

Address: 50 Old Kilcullen Road,
Bryanston, 2191
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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