Hellmann’s Mayonnaise, an established brand, approached us to create a young, fun and vibrant campaign to launch 3 new flavours in the South African Market.

We took the brand into an exciting progressive territory that tapped into our insights on personalisation. Shoppers were able to design their very own customised craft paper sandwich and burger wrappers in-stores and delivered to them in under a minute.

This campaign became a rage amongst mums, who added personalised heartfelt daily messages to their children for more exciting lunchbox reveals.

The campaign was extremely successful and impactful. Shoppers were drawn to our beautiful activation sets. They enjoyed the tasting experience of the premium brand. The activation achieved a 17% conversion rate instore.