HIV and Sexual Health

The ItFeelsRight Campaign was a hard-hitting behavior change campaign developed for Durex in partnership with the Department of Health. The campaign addresses commonly cited reasons for not using condoms by both men and women. Campaign personally approved by Dr Aaron Motsoaledi, South African Minister of Health. The campaign was designed with a target audience of youth.




Tel: (+27) 11 463 0888


Address: 50 Old Kilcullen Road,
Bryanston, 2191
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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