The COVID-19 pandemic had various brands stuck, with not much to do. But this did not stop JIK. To honour frontline workers that were sacrificing so much for the rest of our country, Triple Eight developed a campaign that thanked the frontline workers for their service and also sponsored some JIK products to keep surfaces clean to prevent the spread of COVID-19.

JIK launched a programme to celebrate frontline workers in Health Facilities, donating JIK to health facilities, along with a disinfection education & training programme to help keep facilities clear of coronavirus. JIK It For the Frontline has also become a call to action/verb.