With the South African healthcare system heavily overburdened, mothers stand in line all day at clinics only to be sent home to come back the next day but Johnsons Baby and Triple Eight were determined to change this.

Many new moms do not know that a baby’s first line of defence against infection is their skin. Moms over scrub with products or use harmful products on their baby’s skins. This campaign was truly special, as it not only won the
Johnsons Global Campaign Award but also helped thousands of mothers to give their babies the best.

We partnered with leading healthcare professionals to strengthen health facilities in vulnerable communities – providing skin advice and supplying moms with Johnson’s Baby Products.

The campaign was amplified through PR and media communications. We also activated Johnson’s products in-store, educating the mothers on the best line of defence for their babies.

We also partnered with influencers, making a staggering 12 235 826 impressions across all platforms.