Knorr believes that food is one of the greatest pleasures in life and flavour is there to be celebrated; Knorr meals help people to be more creative in the kitchen and to develop
their own cooking style.

There is a trend towards mindfulness for adults and children and colouring in is a way of de-stressing and unwinding. There is also a trend towards recycling and a move away from plastic, which Unilever has adopted fully. In addition, consumers love new ways of expressing themselves and personalisation. All these insights have led us to the idea of Organic Colouring-in Shopper Bags. Shoppers loved our creative giveaways and we achieved 12 393 sales uplift with a 20% conversation rate in month 1.