We developed an eye-catching in-store activation which included wet sampling to introduce shoppers to the new Knorrox Spice range. Our main job to be done was to educate shoppers on how they can use the Knorrox Spice in their everyday meals and introduce them to the look & feel of Knorrox’s brand new range.
We drove sales and conversions through delicious beef, chicken & potato wedge samples that showcased how Knorrox Spice enhances flavour. A 46% conversion rate with 8838 interactions and 3670 sales was achieved.