Triple Eight and Team Magnum wanted to ensure the launch of the new Magnum pints would be a sellout. And that’s exactly what we achieved. 100% sellout at stores in our first month!

Our launch event in South Africa’s richest square mile Sandton, invited our media and influencer guests to experience the new Magnum pint for at-home indulgence, in their most chic loungewear.

We created Me-Moments in-store and in malls around the country, gifting Magnum pleasure-seekers with a personalized engraved golden spoon, to top off their indulging moments with style.

The campaign also drove substantial digital engagement and traffic to our various sites, giving our client substantial ROI.




Tel: (+27) 11 463 0888


Address: 50 Old Kilcullen Road,
Bryanston, 2191
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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