Triple Eight and Team Magnum wanted to ensure the launch of the new Magnum pints would be a sellout. And that’s exactly what we achieved. 100% sellout at stores in our first month!

Our launch event in South Africa’s richest square mile Sandton, invited our media and influencer guests to experience the new Magnum pint for at-home indulgence, in their most chic loungewear.

We created Me-Moments in-store and in malls around the country, gifting Magnum pleasure-seekers with a personalized engraved golden spoon, to top off their indulging moments with style.

The campaign also drove substantial digital engagement and traffic to our various sites, giving our client substantial ROI.