Mortein Against Malaria Campaign is an annual nationwide Zambian campaign in its 4th year that got the nation interested in the fight against malaria, whilst also promoting the Mortein brand.
Triple Eight developed the campaign along with the Mortein Against Malaria song and dance which was performed at retail stores and a Spin and Win concept. Zambians suffer high malaria infection across all income groups, malaria is a key problem. Positioned Mortein as leading the fight against malaria in Zambia. Positioned Mortein as a brand that helps communities.
A 3 part campaign:-