Malaria Prevention

Objective:
Mortein Against Malaria Campaign is an annual nationwide Zambian campaign in its 4th year that got the nation interested in the fight against malaria, whilst also promoting the Mortein brand.

Execution:
Triple Eight developed the campaign along with the Mortein Against Malaria song and dance which was performed at retail stores and a Spin and Win concept. Zambians suffer high malaria infection across all income groups, malaria is a key problem. Positioned Mortein as leading the fight against malaria in Zambia. Positioned Mortein as a brand that helps communities.

Impact:
A 3 part campaign:-

  • Sales promotion at malls – buy 2 cans of Mortein and spin and win a prize in the Mortein Zone
  • Mortein nurse ambassadors hosted sponsored ante-natal classes at public clinics
  • World Malaria Day PR and event where another 200 nets were donated to the mothers in the wards
  • 300% sales growth over the period of the activations & 20% sustained sales growth thereafter
  • Reached over 600 000 Zambians through mall activations
  • Reached over 9000 people in clinics
  • PR AVE was 1200% of spend
Category

CSR

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Tel: (+27) 11 463 0888

Email: info@tripleeight.co.za

Address: 50 Old Kilcullen Road,
Bryanston, 2191
Johannesburg,
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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