Triple Eight was briefed to launch a multi-brand Facebook page for Nestlé Zimbabwe and Zambia covering all Nestlé Food and Beverage brands in each respective country. We had to create a volume driver digital campaign with a competition mechanic which made 2 871 929 impressions across both Zambia and Zimbabwe and we reached over 2.3 million people in both countries.
The competition ran on Facebook and asked users to tag who they would share their hamper with and why. The competition winners received a Nestlé hamper which include: Nestlé Ricoffy; Nestlé Milo; Nestlé Cremora; Nestlé Cerevita; Nescafé Classic; Maggi Noodles and Nestlé Everyday