Ola briefed us to drive new Ola Barbie variant ice cream sales through winter and to drive Ola’s purpose of helping empower young girls by knowing that there are no limits to being what they want when the grow up.

Using our sophisticated ROI modelling and optimisation programme, we were able to drive increase in ROI from 1.5x to 4.5x by using real time insights and data to make continuous changes to ensure we could drive stronger results for the brand.

Our activations sales results showed significant sales uplift against previous year full range of flavours, same season, despite Barbie having only a single variant with a very niche target market. This demonstrates successful ROI attained on the promotion in the middle of winter. We achieved a sales uplift of 107% vs Winter Sales Data from the previous year.




Tel: (+27) 11 463 0888

Email: info@tripleeight.co.za

Address: 50 Old Kilcullen Road,
Bryanston, 2191
South Africa

At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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