Ola briefed us to drive new Ola Barbie variant ice cream sales through winter and to drive Ola’s purpose of helping empower young girls by knowing that there are no limits to being what they want when the grow up.

Using our sophisticated ROI modelling and optimisation programme, we were able to drive increase in ROI from 1.5x to 4.5x by using real time insights and data to make continuous changes to ensure we could drive stronger results for the brand.

Our activations sales results showed significant sales uplift against previous year full range of flavours, same season, despite Barbie having only a single variant with a very niche target market. This demonstrates successful ROI attained on the promotion in the middle of winter. We achieved a sales uplift of 107% vs Winter Sales Data from the previous year.