We crafted a Paradontax campaign that included in-store activations. During these activations, we not only informed consumers about the advantages of using Paradontax toothpaste and mouthwash but also emphasized how they can play a vital role in preventing gum disease. Our approach included distributing samples of the toothpaste for consumers to try at home, encouraging them to consider its benefits firsthand. Through informative sessions, we educated individuals on the significance of Paradontax in maintaining healthy teeth and gums. Ultimately, our campaign aimed to stimulate the purchase of the entire Paradontax product line and drive sales for the brand.




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At Triple Eight, every brand is lead through our team of strategists, creatives, behavior change experts, partners and global panel of professionals to ensure that, whether it’s a marketing or CSR campaign or something completely new, it hits the mark for brilliance and achievement. We conceptualise, design, create, partner, plan, execute and report with our reputed style of cutting edge and unrivalled excellence each and every time.

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