For the launch of the new Rajah Zambia Instagram profile and Facebook pages we leveraged our insights to help get more consumers to try Rajah in the correct quantities and best variants for their palates with better education & guidance in terms of usage for best results, in order to drive higher sales volumes.

We used influencers who are already known for food advocacy to ensure that the content is authentic and well received by consumers. On the Rajah page itself, we posted weekly with interactive content that made mouths water and the aroma life off the screens.

We attained exceptional reach and engagement from users. We reached over 1,6 million individual Zambians and gained over 104k engagements during our launch.