We introduced a unique Sensodyne activation called the “Chill Test,” in which individuals would sample an ice lolly and express their discomfort due to the cold. Our Sensodyne brand ambassadors took this opportunity to educate consumers about tooth sensitivity and the ways in which Sensodyne can effectively alleviate this discomfort. As a result of these demonstrations, we uncovered that a significant portion of consumers had been oblivious to the concept of tooth sensitivity, and many were surprised to discover that they, too, had sensitive teeth. This activation took place at various locations, including restaurants, shopping malls, clinics, and hospitals.

Reach

• Total campaign reach 1 570 140
• Total number of chill tests 33 116 with a Spontaneous conversion rate 112%
• Achieving a total campaign ROI of 3.6 x