We developed a campaign to drive awareness, consideration and engagement to have a strong increase in sales for the new Yogi Sip Kultür. The campaign focused on education of the new variants – Hazelnut and Vanilla Latte – through a sampling strategy, which targeted the youth.

We sampled at universities, collages, taxi ranks and in-store. Students were offered a sample of one of the variants and then directed by a BA to show them how the QR code and WhatsApp line works to redeem awesome rewards.

We achieved 100% sampling distribution of the stock received, this resulted in us distributing over 69 000 samples across 9 weeks of activations. We attained 100% positive feedback from customers, store managers, students and the facility managers at colleges and student accommodation spaces.