We crafted a Parodontax campaign that included in-store activations. During these activations, we not only informed consumers about the advantages of using Parodontax toothpaste and mouthwash but also emphasized how they can play a vital role in preventing gum disease. Our approach included distributing samples...
Durex wanted to reposition itself in the South African market from more health-focused towards injecting itself into the music and cultural scene in the country in order to drive stronger resonance and behavior change amongst the youth. We decided to launch the new Durex positioning...
Durex launched a new positioning for its brand, moving in a direction of playfulness with a new look and feel and an EP (extended play) playlist in collaboration with local artists. With this, came new ideas and concepts on how to activate with precision. Our solution...
South Africa is facing a literacy crisis - 78% of children in grade 4 are still learning-to-read, rather than reading to learn, indicative of the lowest levels of literacy in the world. We must ignite a love of reading amongst our children, but with only...
Triple 8 launched a one-of-a-kind, World’s-First-Ever Festive “Little Generosity Shop” - where the only currency traded was Mzansi-style generosity. Expecting to go on a shopping spree, this experience created unforgettable disruption as shoppers discovered that the hundreds of toys and books beautifully displayed, including on SA’s...
Triple 8 managed the launch of the Coke studio across PR and event platforms. This created an opportunity for the Coke brand to create massive buzz, engagement, and magic around Coke and Music+ Entertainment, bring people together, and get the media, influencers, and teens talking...
Triple 8 elevated the Eno brand to new heights by implementing a multi-faceted strategy that addressed various challenges. To make Eno stand out in crowded event spaces, Triple 8 employed creative marketing tactics and unique activations that caught consumers' attention and left a lasting impression....
This ground-breaking concept and world first developed by Triple 8 gave families the opportunity to step into a recording studio and narrate one of the cherished homegrown stories from the Cadbury library. After recording, participants received a personalized voice note featuring their storytelling session, a...
The COVID-19 pandemic had various brands stuck, with not much to do. But this did not stop JIK. To honour frontline workers that were sacrificing so much for the rest of our country, Triple Eight developed a campaign that thanked the frontline workers for their...
With the South African healthcare system heavily overburdened, mothers stand in line all day at clinics only to be sent home to come back the next day but Johnsons Baby and Triple Eight were determined to change this. Many new moms do not know that a...