South Africa is facing a literacy crisis - 78% of children in grade 4 are still learning-to-read, rather than reading to learn, indicative of the lowest levels of literacy in the world. We must ignite a love of reading amongst our children, but with only...
Triple 8 launched a one-of-a-kind, World’s-First-Ever Festive “Little Generosity Shop” - where the only currency traded was Mzansi-style generosity. Expecting to go on a shopping spree, this experience created unforgettable disruption as shoppers discovered that the hundreds of toys and books beautifully displayed, including on SA’s...
This ground-breaking concept and world first developed by Triple 8 gave families the opportunity to step into a recording studio and narrate one of the cherished homegrown stories from the Cadbury library. After recording, participants received a personalized voice note featuring their storytelling session, a...
Triple Eight was briefed to launch a multi-brand Facebook page for Nestlé Zimbabwe and Zambia covering all Nestlé Food and Beverage brands in each respective country. We had to create a volume driver digital campaign with a competition mechanic which made 2 871 929 impressions...
Harpic briefed us to develop a purpose framework. We were to identify key issues in South Africa related to sanitation around which a long-term Harpic purpose programme can be developed. The purpose programme should help South Africa’s most vulnerable communities. We realised that women in South...
With the South African healthcare system heavily overburdened, mothers stand in line all day at clinics only to be sent home to come back the next day but Johnsons Baby and Triple Eight were determined to change this. Many new moms do not know that a...
We developed a campaign to drive awareness, consideration and engagement to have a strong increase in sales for the new Yogi Sip Kultür. The campaign focused on education of the new variants – Hazelnut and Vanilla Latte – through a sampling strategy, which targeted the...
We developed a shopper marketing strategy to drive penetration to mass market for Nivea across 5 countries (including South Africa, Zambia, Namibia, Botswana & Mozambique) and multiple platforms, localised to each market. Our strategy included a mobile activation focused on traditional trade/wholesalers/traders/consumers in compounds. Strategy...
For the launch of the new Rajah Zambia Instagram profile and Facebook pages we leveraged our insights to help get more consumers to try Rajah in the correct quantities and best variants for their palates with better education & guidance in terms of usage for...
South Africa has amongst the highest rates of teenage pregnancy and HIV in the world. Condoms are still the safest & most cost-effective intervention for sexually active youth to prevent HIV, STIs and unplanned pregnancy. Triple Eight fostered a partnership with the Department of Basic Education to...