The COVID-19 pandemic had various brands stuck, with not much to do. But this did not stop JIK. To honour frontline workers that were sacrificing so much for the rest of our country, Triple Eight developed a campaign that thanked the frontline workers for their...
Harpic briefed us to develop a purpose framework. We were to identify key issues in South Africa related to sanitation around which a long-term Harpic purpose programme can be developed. The purpose programme should help South Africa’s most vulnerable communities. We realised that women in South...
With the South African healthcare system heavily overburdened, mothers stand in line all day at clinics only to be sent home to come back the next day but Johnsons Baby and Triple Eight were determined to change this. Many new moms do not know that a...
Knorr believes that food is one of the greatest pleasures in life and flavour is there to be celebrated; Knorr meals help people to be more creative in the kitchen and to develop their own cooking style. There is a trend towards mindfulness for adults and children...
Ola briefed us to drive new Ola Barbie variant ice cream sales through winter and to drive Ola’s purpose of helping empower young girls by knowing that there are no limits to being what they want when the grow up. Using our sophisticated ROI modelling and...
South Africa has amongst the highest rates of teenage pregnancy and HIV in the world. Condoms are still the safest & most cost-effective intervention for sexually active youth to prevent HIV, STIs and unplanned pregnancy. Triple Eight fostered a partnership with the Department of Basic Education to...
The Durex Pledge Drive aimed to address risky sexual practices in Zambia, where there is currently the 6th highest birth rate in the world, child marriages, teen pregnancies, HIV and STIs. Our vision was for a campaign that would Pledge Zambia to No1 on the continent...
We developed the Sunlight “A Little Goes A Long Way” campaign to create long term brand loyalty by showing that Sunlight is a brand that cares. Sunlight hosted an upskilling workshop aimed at women in the community that lack the support, resources and opportunities to...
During the pandemic, Triple Eight developed a series of innovative touchless handwashing stations that formed the basis of the largest handwashing programme in South Africa. We partnered the Department of Health with the number 1 hygiene brand in the country, Dettol, and launched a programme to...