Eight years ago we began as a small group of ambitious women with the vision to break traditional boundaries by blending know-how in brand activations, experiential marketing and cause-related programmes.
Since then Triple Eight has grown exponentially across Africa, with our team of more than 60 marketing ground breakers, creating excellence in CSR programmes, brand activations, experiential marketing and event PR.
We work for some of the best loved brands in the land, producing emotionally charged campaigns that bring wonder and magic to audiences, backed with executions that achieve ROI.
Talk to our activations team for on-the ground brand activation campaigns that hit the mark in sales and talk ability. Or our CSR team for proprietary Corporate Social Responsibility programmes, cause related campaigns and brands with purpose strategies that make a difference to the world and a world of difference for your brand.
Combine our events PR team in the mix and we will help you amplify through digital and PR media platforms.
Triple Eight was derived from the concept of the triple-bottom-line – positively impacting People, Planet and Profit.
In addition, in Asian philosophy 888 brings good fortune. Triple Eight works to bring good fortune to People, Planet and Profit.
FM Adfocus 2019 Overall Agency of the Year Award
FM AdFocus 2019 Specialist Agency of the Year Award
FM AdFocus 2019 Transformation Award
FM AdFocus 2019 African Impact Award
Overall Winners at the 2019 Assegai Awards for Agency Credentials
Assegai Awards 2019 Best Direct Marketing Cross Border Campaign award for 3 campaigns
Assegai Awards 2019 Empowerment of Women in the Community Award
Gender Mainstreaming Awards 2019 award for Empowering Women in Communities as a non-listed company
Gender Mainstreaming Awards 2019 award for Investing in Young Women as a non-listed company
Overall Winners in the 2019 Gender Mainstreaming Awards for Investing in Young Women
Winner of the 2014 Student Village Award for ‘Most Memorable National Campaign’
Winner of the 2015 USAID AfriComNet Award for Excellence in Health Communication in Africa
Independent Black Female Agency and a Level 1 BBBEE Contributor
years in business
Marketing Professionals in Africa
major economic zones covered
Triple Eight understands Africa. We recognise the culture, love the people, and believe in a bright economic future. With over 62 of our very own marketing professionals situated in key economic zones through Africa and thousands of brand ambassadors, you can be sure your brand gains from regional insights, efficient execution and the best strategic direction we can offer.
Every campaign idea goes through a process of addition and refinement from our headquarters in Johannesburg, to our local and regional teams, combining years of experience, insights and data with bold new ideas to ensure that your African campaigns thrive.
“Our Cause Related Marketing Campaign -The Johnson’s Baby Healthy Skin Project -has been a key driver of the brand’s success in the last 18months, with Johnson’s baby currently growing +15% YTD vs prior year. Triple Eight quickly understood the strategic requirements and developed the campaign idea utilizing our existing business partnerships and current CSI projects. The campaign idea supported the overall brand promise “Healthy Skin for Healthier Babies” making total brand communication more single minded, impactful and ownable. Over the last 18months, the Triple Eight team have become an extension of our brand team, on many occasion going over and above what we’ve come to expect from our agency partners. They are a dedicated and passionate team who over the life cycle of the project have consistently come with new ideas and means to help improve the health of babies in South Africa. We value our partnership and recognize the key role this campaign and our extended team at Triple Eight have played in driving strong brand results.”
“Triple Eight were our lifesavers! You know the scenario: 4 different venues, 4 different regions, and thousands of feet to impress and Triple Eight did exactly that. The team was professional, on-call 24/7 with a smile and pulled it off without a glitch. Thank you Triple Eight for keeping our Brand at the heart of everything you did, and with the highest quality and enthusiasm, we will definitely work with this team again, they were great!”
“A supernatural performance on sales uplift as a result of the fantastic Mortein anti malaria activation. Well rounded activity ensuring we maximize visibility, consumer engagement, education and sales growth opportunity resulting in a favorable ROI.”
“It was an absolute pleasure working with Triple8 for our grassroots project. Everything was managed with a sense of ownership and a focus on success. Thanks to the team of professionals that worked on making the campaign a great success. ”
“For Dettol, creating awareness about the importance of handwashing particularly on Global Handwashing Day is extremely critical. Triple Eight managed to execute this message in one of our developing markets, Zambia, through an impressive on-the-ground activation with various influential partners and strong PR message across multiple platforms in order to drive a habit change when it comes to healthy handwashing. All their efforts created exceptional results!”
"I want all brands to participate! This level of professionalism is the distinction in execution in Zambia!“