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Mondelēz International Creative Council in SA

Yesterday I joined the Mondelēz International Creative Council in SA to lead a discussion on brands with purpose.

It was an energised, engaging session in which we explored all things purpose, including our own personal purpose. Key take outs related to how brands should identify their long term purpose, some of the best case studies of purpose in Sa and globally and why purpose is a non-negotiable.

Thanks to Tanya Hibbert for her vision and passion in this subject and choosing purpose for the discussion. And to Nadia Mohamed for her purposeful leadership, passion and insights. And to the entire Mondelez team for a very inspiring morning.

Sarika Modi



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