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Apr 14 2022
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Mondelēz International Creative Council in SA

By News
Yesterday I joined the Mondelēz International Creative Council in SA to lead a discussion on brands with purpose. It was an energised, engaging session in which we explored all things purpose, including our own personal purpose. Key take outs related to how brands should identify their long term purpose, some of the…
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Jul 12 2021
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Cape Talk: SA digital agency wins a Shorty award

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Guest:  Sarika Modi South African digital agency, Triple Eight, has won two gongs and a bronze award in the annual Shorty Awards which honors the people and organisations that produce the best real-time short form content across social media. It was recognised for its innovative WhatsApp Mathbot, which it developed together…
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Testimonials

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“Our Cause Related Marketing Campaign -The Johnson’s Baby Healthy Skin Project -has been a key driver of the brand’s success in the last 18months, with Johnson’s baby currently growing +15% YTD vs prior year. Triple Eight quickly understood the strategic requirements and developed the campaign idea utilizing our existing business partnerships and current CSI projects. The campaign idea supported the overall brand promise “Healthy Skin for Healthier Babies” making total brand communication more single minded, impactful and ownable. Over the last 18months, the Triple Eight team have become an extension of our brand team, on many occasion going over and above what we’ve come to expect from our agency partners. They are a dedicated and passionate team who over the life cycle of the project have consistently come with new ideas and means to help improve the health of babies in South Africa. We value our partnership and recognize the key role this campaign and our extended team at Triple Eight have played in driving strong brand results.”

Jacquelyn Paterson
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“For Dettol, creating awareness about the importance of handwashing particularly on Global Handwashing Day is extremely critical. Triple Eight managed to execute this message in one of our developing markets, Zambia, through an impressive on-the-ground activation with various influential partners and strong PR message across multiple platforms in order to drive a habit change when it comes to healthy handwashing. All their efforts created exceptional results!”

Tania Goncalves (on our Dettol activation and PR campaign in Zambia)
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“I am extremely pleased with the exceptional service provided by the Triple Eight team for our recent Cadbury mall activation. Their expertise in event planning and execution was evident from the moment we engaged with them. The team's creativity in conceptualizing and designing the activation space was remarkable, capturing the essence of the brand perfectly. The attention to detail in every aspect, from logistics to engagement strategies, ensured a seamless and engaging experience for our target audience. The agency's professionalism, dedication, and ability to adapt to changing circumstances were impressive. Thanks to their efforts, our mall activation was a tremendous success, resulting in increased brand visibility, consumer engagement, and positive feedback. I highly recommend collaborating with the Triple Eight team to any company seeking a reliable partner to bring their marketing activations to life.”

Shree Moodley (Assistant Brand Manager – Cadbury Dairy Milk Chocolate, Southern Africa )
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“A truly energised focused and innovative team lead by Sarika Modi gave us the edge in SADC. The Triple Eight team have made a truly complex task of harnessing the uniqueness of our brand and making it resonant individually to our beloved consumers with excitement and over all fulfilment at purchase in every single country. Working with Triple Eight involves concise meetings focused on solutions and doing better in every facet of execution making sure that each activation levels up on itself after every round. In a world where everybody does things one way, it is refreshing to meet a team who believes in doing things differently…for the better.”

Paul Madlala (Nivea Brand Manager)
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“Sihle and I presented a 100 days post launch evaluation to the leadership team yesterday……(sic) received really positive feedback on wet sampling execution from our directors. Congratulations Ashyl and Millicent, I am proud of the work you did so far. Well done – and let's aim to make the remaining activations bigger and better!”

Tshepo Chaka (Assistant Brand Manager | Robertsons)
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“Triple Eight were our lifesavers! You know the scenario: 4 different venues, 4 different regions, and thousands of feet to impress and Triple Eight did exactly that. The team was professional, on-call 24/7 with a smile and pulled it off without a glitch. Thank you Triple Eight for keeping our Brand at the heart of everything you did, and with the highest quality and enthusiasm, we will definitely work with this team again, they were great!”

Kim Drayton (Trade Marketing Specialist – JDE)
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