Triple Eight was tasked with activating AXE at O-Week across multiple universities, creating a sensory immersion experience similar to the brand’s successful Comic Con activation. The objective was to design a transportable, immersive stand that captivated students, drove brand engagement, and maximized awareness. The activation needed to generate viral social media moments, leveraging the influence of brand ambassador Robot Boii, while also helping grow AXE’s social media following to 10,000 followers. To amplify the impact, we executed a strategic PR campaign and promoted the brand across campus radio stations, creating even more hype around AXE.

THE RESULTS

57 540
Reach

28 448
Engagement

17 715
Product Trial

663
Digital Registrations