We crafted a Parodontax campaign that included in-store activations. During these activations, we not only informed consumers about the advantages of using Parodontax toothpaste and mouthwash but also emphasized how they can play a vital role in preventing gum disease. Our approach included distributing samples of the toothpaste for consumers to try at home, encouraging them to consider its benefits firsthand. Through informative sessions, we educated individuals on the significance of Parodontax in maintaining healthy teeth and gums. Ultimately, our campaign aimed to stimulate the purchase of the entire Paradontax product line and drive sales for the brand.